5 and 6 October 2019-Lucerne-Switzerland
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The event takes place in the city of Lucerne, a privileged location in the centre of Switzerland, in the heart of Europe.

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Discover the different areas of the event and visit all the points of interest that you like best without losing any important moment!

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Molto variata l’offerta a disposizione dei visitatori, dalle aree espositive, passando per le competizioni internazionali di Trucco, Bodypainting e Unghie, live shows e tanto altro…

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Exhibitors List

Find the product or service you like through hundreds of international beauty companies waiting for your visit!


Buy your entry ticket for the most important beauty event of the year!

Are you a beauty business company?

4 good reasons to participate in the Swiss Beauty Expo:
"Life and People International" magazine-May 2017

"Great success for the first edition of Swiss Beauty Expo, held in January at the exhibition centre of Lugano. The international fair, since its debut, has been proposed to be The most important event of the sector in Switzerland; The three days were an opportunity to let the public know the big companies in the aesthetic sector. Many of the areas that have animated the days: competitions, workshops, exhibitions, conferences, parades and many shows. Not even missed The presence of companies and moments related to the makeup industry, the Presentation of new techniques and professional protocols, In addition to the presence of numerous world renowned artists such as Pablo Art Director Gil cagnè and Olaf Tabaczynski.La event Invests on training and saw the presence of some of the names More reference in the field of aesthetics as Simona Casadei, Ennio Orsini and Emanuela Lanni. Important Media coverage, guaranteed by all media-partners present The event: newspapers, radios, televisions, PR and press agencies, as well as Dedicated services like the Swiss TV. "

Client Client Client Client Client
"Swiss Beauty Expo has left its mark. An event totally dedicated to the world of beauty, to which we have had the way to take part with a parade aimed at real women and their infinite ways of expressing themselves. An event full of emotions, which led to the Team Laura the award as Best Company in the category hair. During this special event we had the opportunity to open a window on the world of hair, and illustrate the new techniques in cutting, color and hairstyles, all characterized by the unmistakable style of companionship of beauty.

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Are you a professional or beauty enthusiast?

We give you many reasons to visit the Swiss Beauty Expo:

Exhibition Area

Sectors A, B, C and Parfumed Lounge
From makeup to nails, from cosmetics to perfumery, through new hair trends and eyelash elongation. All the most important sectors and brands will be represented in the event.

Live Shows

Main Stage
World-famous artists will present the new trends of beauty on stage. Many exclusive launches, new technology presentations and alternative beauty shows for non-stop entertainment during the two days.

Swiss Beauty Congress

Training and professional updating are the main objectives of this event. An appointment dedicated to knowledge and deepening, with several speakers and special guest of international renown.

International Competitions

NailDesign Arena and Make-up Arena
A real artistic vent, where everyone has the opportunity to get involved and put into practice their imagination and mastery. The most renowned artists of the makeup, nail and bodypainting industry will be present at the event.

We still have room for your company...!


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